Privacy policy

1) Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data in this context is all data with which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Nunzio Cantelli & Michele Buscemi GbR, c/o IP-Management #7723, Ludwig-Erhard-Str. 18, 20459 Hamburg, Germany, Phone: 01637876777, Email: info@originefra.com. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

2) Data Collection When Visiting Our Website

2.1 When using our website for informational purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect such data that your browser transmits to the page server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you reached the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser line.

3) Hosting & Content Delivery Network

3.1 Shopify

For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider’s servers. We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

3.2 Shopify

We use a content delivery network from the following provider: Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data may also be transferred to:

Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

For data transfers to the USA, the data recipient has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e., small text files that are stored on your end device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), while others remain on your end device for a longer period and enable the storage of page settings (so-called “persistent cookies”). In the latter case, you can find the storage duration in the overview of the cookie settings of your web browser.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the website visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually on their acceptance or exclude the acceptance of cookies for certain cases or in general.

Please note that if cookies are not accepted, the functionality of our website may be limited.

5) Contacting Us

In the context of contacting us (e.g., via contact form or email), personal data is processed – exclusively for the purpose of handling and responding to your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at the conclusion of a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Data Processing When Opening a Customer Account

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. Which data is required for account opening can be found in the input mask of the corresponding form on our website.

Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via it have been fully processed, no statutory retention periods oppose this, and we have no legitimate interest in further storage.

7) Use of Customer Data for Direct Advertising

7.1 Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required for sending the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters once you have expressly confirmed your consent to receive the newsletter by activating a verification link sent to the specified email address.

By activating the confirmation link, you grant us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later point in time. The data collected by us when registering for the newsletter will be used strictly for a specific purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

7.2 Klaviyo

The dispatch of our email newsletters and other advertising email communication is carried out via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

On the basis of our legitimate interest in effective and user-friendly email marketing, we pass on your data provided during newsletter registration to this provider in accordance with Art. 6 para. 1 lit. f GDPR so that it can carry out the email dispatch on our behalf.

Subject to your express consent in accordance with Art. 6 para. 1 lit. a GDPR, the provider also carries out a statistical success evaluation of email campaigns using web beacons or tracking pixels in the sent emails, which can measure opening rates and specific interactions with the contents of the newsletter. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to email tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

7.3 SMS Marketing

On our website, you have the option to subscribe to SMS notifications about current offers, promotions, and information about orders placed.

The only mandatory information required for sending SMS notifications is your mobile phone number. The provision of further data is voluntary and is used to address you personally.

For sending SMS messages, the so-called double opt-in procedure is used, which ensures that advertising SMS messages are only sent to you once you have expressly confirmed your consent to receive SMS by activating a verification link sent to the specified mobile number.

By activating the confirmation link, you grant us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for SMS dispatch, the date and time of registration are also stored in order to be able to trace any possible misuse of your mobile number at a later point in time. The data collected during registration is used exclusively for the purpose of advertising via SMS messages.

You can unsubscribe from SMS messages at any time by sending a corresponding message to the controller mentioned at the beginning and thus revoke your consent with effect for the future. After unsubscribing, your mobile phone number will be immediately deleted from the distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

7.4 SMS Dispatch via Klaviyo

The dispatch of our SMS notifications is carried out via the following provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

On the basis of our legitimate interest in an effective, secure, and user-friendly marketing system, we pass on your data provided during SMS registration to this provider in accordance with Art. 6 para. 1 lit. f GDPR so that it can carry out SMS dispatch on our behalf.

We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits disclosure to third parties.

7.5 WhatsApp Newsletter

If you subscribe to our WhatsApp newsletter, we will regularly send you information about our offers via WhatsApp. The only mandatory information required for sending the newsletter is your mobile phone number.

To receive the newsletter, you must save the mobile number provided by us in the contacts of your mobile device and send us the message “Start” via WhatsApp. By sending this WhatsApp message, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR for the purpose of sending the newsletter. We will then add you to our newsletter distribution list.

The data collected by us when registering for the newsletter will be used exclusively for the purpose of advertising via the newsletter. You can unsubscribe from the newsletter at any time by sending us the message “Stop” via WhatsApp. After unsubscribing, your mobile phone number will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

Please note that WhatsApp Business has access to the address book of the mobile device used by us for this purpose and automatically transfers phone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA.

For sending our WhatsApp newsletter, we therefore use a mobile device in whose address book only the WhatsApp contact data of our newsletter recipients is stored. This ensures that every person whose WhatsApp contact data is stored in our address book has already consented to the transfer of their WhatsApp phone number from the address books of their chat contacts in accordance with Art. 6 para. 1 lit. a GDPR when first using the app on their device by accepting the WhatsApp terms of use. The transfer of data of users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

Purpose and scope of data collection and the further processing and use of data by WhatsApp as well as your rights and settings options for protecting your privacy can be found in WhatsApp’s privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

We have concluded a data processing agreement with WhatsApp, which protects the data of our newsletter recipients and prohibits disclosure to third parties.

As part of the above-mentioned processing, data may be transferred to servers of Meta Platforms Inc. in the USA.

7.6 Klaviyo

The dispatch of our WhatsApp newsletters is carried out via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on your phone number linked to your WhatsApp account and, if applicable, your first and last name to this provider in accordance with Art. 6 para. 1 lit. f GDPR so that it can carry out the newsletter dispatch on our behalf.

Subject to your express consent in accordance with Art. 6 para. 1 lit. a GDPR, the provider also carries out a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the sent WhatsApp messages, which can measure opening rates and specific interactions with the contents of the newsletter. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits disclosure to third parties.

7.7 Product Availability Notification by Email

For items that are temporarily unavailable, you can subscribe to receive email notifications about product availability. In this case, we will send you a one-time email message about the availability of the item you selected. The only mandatory information required for sending this notification is your email address. The provision of further data is voluntary and may be used to address you personally. For sending emails, we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent by activating a verification link sent to the specified email address.

By activating the confirmation link, you grant us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later point in time. The data collected by us when registering for our email notification service for product availability is used strictly for a specific purpose.

You can unsubscribe from availability notifications at any time by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from the distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

7.8 Shopping Cart Reminders by Email

If you abandon your purchase with us before completing the order, you have the option of being reminded once by email of the contents of your virtual shopping cart.

The only mandatory information required for sending this reminder is your email address. The provision of further data is voluntary and may be used to address you personally. For sending emails, we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent by activating a verification link sent to the specified email address.

By activating the confirmation link, you grant us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR for sending a shopping cart reminder. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later point in time. The data collected by us when registering for our email notification service is used strictly for a specific purpose.

You can unsubscribe from shopping cart reminders at any time by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from the distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

7.9 Advertising by Postal Mail

On the basis of our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and – if we have received this additional information from you as part of the contractual relationship – your title, academic degree, your year of birth and your professional, industry or business designation in accordance with Art. 6 para. 1 lit. f GDPR and to use it for sending interesting offers and information about our products by postal mail.

You can object to the storage and use of your data for this purpose at any time.

8) Data Processing for Order Handling

8.1 Transmission of Image Files for Order Processing via Email

On our website, we offer customers the opportunity to commission the personalization of products by transmitting image files via email. The submitted image motif is used as a template for the personalization of the selected product.

Via the email address provided on the website, the customer can transmit one or more image files from the storage of the device used to us. We then collect, store, and use the transmitted files exclusively for the production of the personalized product in accordance with the respective service description on our website. If the transmitted image files are forwarded to special service providers for the production and processing of the order, you will be explicitly informed of this in the following paragraphs. No further transfer will take place. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), all processing operations mentioned above will be carried out exclusively for the purpose of processing your online order in accordance with Art. 6 para. 1 lit. b GDPR.

After the order has been fully processed, the transmitted image files will be automatically and completely deleted.

8.2 Transmission of Image Files for Order Processing via Messaging Function

If the customer has the option to commission the personalization of products by transmitting image files via a messaging function, the submitted image motif is used as a template for the personalization of the selected product.

Via the available messaging function, the customer can transmit one or more image files from the storage of the device used to us. We then collect, store, and use the transmitted files exclusively for the production of the personalized product in accordance with the respective description of our services.

If the transmitted image files are forwarded to special service providers for the production and processing of the order, you will be explicitly informed of this in the following paragraphs. No further transfer will take place. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), all processing operations mentioned above will be carried out exclusively for the purpose of processing your online order in accordance with Art. 6 para. 1 lit. b GDPR.

After the order has been fully processed, the transmitted image files will be automatically and completely deleted.

8.3

Insofar as this is necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data transmitted by you during the order in order to inform you personally within the framework of our legal information obligations in accordance with Art. 6 para. 1 lit. c GDPR. Your contact data will be used strictly for the purpose of notifications about updates owed by us and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.4 Transfer of Personal Data to Shipping Service Providers

We use the following provider as our transport service provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

We pass on your email address and/or telephone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent for this during the ordering process. Otherwise, we only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The transfer only takes place to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

Consent can be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.

8.5 Use of Payment Service Providers (Payment Services)

- PayPal

On this website, one or more online payment methods from the following provider are available: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider in which you make advance payment, your payment data provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method in which we make advance payment, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, data relating to an alternative means of payment).

In order to safeguard our legitimate interest in determining your creditworthiness in such cases, this data will be forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. Based on the personal data you provide as well as other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, are included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.

8.6 Electronic Termination Option for Continuous Obligations with Consumers

Consumers who have entered into contracts for paid continuing obligations (e.g., subscription contracts) on this website have the option to terminate these via an electronic button in accordance with the applicable notice periods.

Activating the button leads to a confirmation page on which the consumer can provide further details about the termination, clearly identify themselves, and subsequently submit the termination electronically.

The collection of personal data and its transmission to us takes place in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for the proper processing of the termination. Also on the basis of Art. 6 para. 1 lit. b GDPR, the personal data provided is used to confirm the receipt of the termination declaration and the time of termination electronically in text form. A further legal basis for the processing is Art. 6 para. 1 lit. c GDPR. We are legally obliged to provide an electronic termination option for consumer contracts for paid continuing obligations concluded via electronic commerce.

9) Web Analytics Services

9.1 Shopify Analytics

This website uses the web analytics service of the following provider: Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading end device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as the IP address and browser information, in order to evaluate it for statistical analyses of user behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g., text inputs, scrolling, clicks, and mouse-overs). Pseudonymization generally excludes direct personal identification. A merging with clear personal data collected in other ways does not take place.

All processing described above, in particular the reading or storage of information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

9.2 Shopify Network Intelligence

This website uses the function “Shopify Network Intelligence” of the following provider: Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

By means of this function, certain customer data (order and search histories, location information, and transaction details), insofar as collected, are automatically transmitted to Shopify in pseudonymized form, processed by Shopify, and then used for statistical and analytical purposes.

Pseudonymized data from customers of other Shopify merchants may also be included in the analysis results, without any merchant gaining individual access to these external data sets outside their own customer base.

Within the scope of processing, Shopify does not gain access to clear data, but automatically encrypts the information during the transmission process using a special algorithm.

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical evaluation of our shop reach and the acceptance of our offer for optimization purposes.

Within the scope of the above-mentioned processing, data may also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

Further details on the above-mentioned processing can be found in Shopify’s privacy policy: https://www.shopify.com/de/legal/privacy/consumers?country=de&lang=de

10) Retargeting / Remarketing and Conversion Tracking

10.1 Meta Pixel with Advanced Matching

Within our online offering, we use the service “Meta Pixel” of the following provider in advanced matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Meta”)

If a user clicks on an advertisement placed by us on Facebook or Instagram, the URL of our linked page is extended by a parameter using “Meta Pixel”. This URL parameter is then entered into the user’s browser after redirection via a cookie set by our linked page itself. In addition, this cookie collects specific customer data such as the email address that we collect on our website linked to the Facebook or Instagram advertisement during processes such as purchase completions, account logins, or registrations (advanced matching). The cookie is then read and enables the transmission of data, including the specific customer data, to Meta.

We use “Meta Pixel” with advanced matching to make our advertisements (“Ads”) on Facebook and/or Instagram more effective and to ensure that they correspond to the interests of users or have certain characteristics (e.g., interests in certain topics or products determined based on visited websites) that we transmit to Meta (so-called “Custom Audiences”).

In addition, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (conversion). Compared to the standard version of “Meta Pixel”, the advanced matching function helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All transmitted data is stored and processed by Meta, so that an assignment to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with Meta’s data usage policy (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to place advertisements on and outside of Facebook.

All processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transmitted to a Meta server and stored there; in this context, it may also be transferred to servers of Meta Platforms Inc. in the USA.

10.2 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. Any further data processing only takes place if you have agreed with Google that your internet and app browsing history is linked to your Google account and that information from your Google account is used to personalize ads that you view on the web. If you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups. In the context of using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.

All processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.

Details on the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10.3 LinkedIn Insight

This website uses retargeting technology from the following provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland

This makes it possible to target visitors of our website with personalized, interest-based advertising who have already shown interest in our shop and our products. The advertising materials are displayed on the basis of a cookie-based analysis of previous and current user behavior.

In cases of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests and thus individually adapt advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. You are thus shown advertising that is highly likely to correspond to your product and information interests.

All processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.

10.4 LinkedIn Marketing Solutions

This website uses retargeting technology from the following provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland

All processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.

10.5 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google AdWords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We pursue the objective of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads advertisement placed by Google. Cookies are small text files that are stored on your end device. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page equipped with a conversion tracking tag. However, they do not receive information that allows users to be personally identified.

In the context of using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.

Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

In order to address users whose data we have received in the context of business or business-like relationships in a more interest-based manner, we use a customer matching function within Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily email addresses and telephone numbers) electronically to Google. Google does not gain access to clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables the display of personalized advertising across all Google services linked to the respective Google account.

The transmission of customer data to Google only takes place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke this consent at any time with effect for the future. Further information on Google’s data protection measures with regard to the customer matching function can be found here:
https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182

Google’s privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10.6 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform of the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“GMP”).

GMP uses cookies to display relevant ads to users, to improve campaign performance reports, or to avoid that a user sees the same ads multiple times. Using a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being displayed multiple times. In addition, GMP can use cookie IDs to record so-called conversions that relate to ad requests. This is the case, for example, when a user sees a GMP ad and later visits the advertiser’s website using the same browser and makes a purchase via that website. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server.

We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will obtain and store your IP address. In the context of using GMP, personal data may also be transmitted to the servers of Google LLC. in the USA.

The privacy policy of GMP by Google can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11) Website Functionalities

- Google reCAPTCHA

On this website, we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA.

For the visual design of the captcha window, “Google Fonts”, i.e. fonts loaded from the Internet by Google, are used by the provider. No processing of further information other than that already transmitted to Google via the functionality of reCAPTCHA takes place.

The service checks whether an input is made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks, and similar automated malicious access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system type used, and the date and duration of the visit and transmits these to the provider’s servers for evaluation. Cookies may be used for this purpose, i.e. small text files that are stored in the browser of the end device.

If the processing described above is based on cookies, these are only set if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.

If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in determining individual responsibility on the Internet and preventing misuse and spam in accordance with Art. 6 para. 1 lit. f GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

12) Tools and Miscellaneous

12.1 Finom

For accounting purposes, we use the service of the cloud-based accounting software of the following provider: PNL Fintech B.V., Jachthavenweg 109H, 1081KM Amsterdam, Netherlands

The provider processes incoming and outgoing invoices as well as, if applicable, the bank transactions of our company in order to automatically record invoices, match them to transactions, and create financial accounting in a semi-automated process.

If personal data is also processed in this context, the processing is carried out on the basis of our legitimate interest in the efficient organization and documentation of our business processes in accordance with Art. 6 para. 1 lit. f GDPR.

- Lexware Office

For accounting purposes, we use the service of the cloud-based accounting software of the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany

12.2 Cookie Consent Tool

This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications requiring consent. The “cookie consent tool” is displayed to users when accessing the website in the form of an interactive user interface, on which consents for certain cookies and/or cookie-based applications can be given by ticking boxes. By using the tool, all cookies/services requiring consent are only loaded if the respective user has given corresponding consent by ticking the box. This ensures that such cookies are only set on the user’s end device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for processing is Art. 6 para. 1 lit. c GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user’s consent.

If necessary, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

13) Rights of the Data Subject

13.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective requirements for exercising these rights:

Right of access pursuant to Art. 15 GDPR
Right to rectification pursuant to Art. 16 GDPR
Right to erasure pursuant to Art. 17 GDPR
Right to restriction of processing pursuant to Art. 18 GDPR
Right to notification pursuant to Art. 19 GDPR
Right to data portability pursuant to Art. 20 GDPR
Right to withdraw consent granted pursuant to Art. 7 para. 3 GDPR
Right to lodge a complaint pursuant to Art. 77 GDPR

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) Duration of Storage of Personal Data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g., retention periods under commercial and tax law).

When processing personal data on the basis of explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data processed within the framework of legal or similar obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after expiry of the retention periods, provided that it is no longer required for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in further storage.

When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the assertion, exercise or defense of legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information of this declaration regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

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